plugg
CLOTHING ADVERTISING ARCHIVE
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Past campaign from a company I consulted with as a creative director. The image stirred a controversy yet interest in the company grew significantly in a short time.
Teen, Iconoclast (female)
Teen, Iconoclast, NameBrandSpokesman: Johnny Knoxville (male)
I teamed with J/E Media and we designed a more TARGETED Gen Y campaign to Plugg's satisfaction.
Plugg pulled as jeans ad deemed too raunchy for Times Square.(News)(Brief Article)
Byline: Adweek Article
Plugg Jeans Co.'s ad featuring a woman holding a man's leg perilously close to his privates has been rejected for a billboard in New York City's Times Square and in a number of teen titles.
The suburban youth denim brand, a division of Andrew International that saw sales of more than $100 million last year, asked its agency, M Media, New York, for an image that would "stop traffic, literally,'' said M Media's President Margot Lewis.
The ad was stopped even before traffic had a chance to see it after the building's landlord, Boston Properties, deemed it "too suggestive'' and asked for major changes. Executives at Hachette Filipacchi's Elle Girl and Time Inc.'s Teen People agreed, while Hearst Magazines' Cosmo Girl...
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